2

The Murtaugh Effect

Murtaugh image

Old School Designer (OSD): “Let’s have a look at your portfolio.”

Young Designer (YD): “Here is a package design for tampons.”

OSD: “You don’t see that in a student portfolio every day. Well… It’s a good daring design! There’s some great things going on here: Creative spacing; unique font usage; striking color choices. However, I will say it doesn’t strike me as very feminine.”

YD: “Exactly. I designed it to be gender neutral.”

OSD: “Uh… Gender neutral. For tampons?”

YD: “Yes. Because females aren’t the only ones who menstruate.”

OSD: Blinks. Stares for second or two. Blinks again.

About the Author

topdog

Topdog is the online persona of Steve Merryman, a semi-retired graphic designer, illustrator, and winner of over ninety regional and national awards. Living in the woods just west of Idaho (USA), Steve keeps busy on projects that interest him (tell him about yours – he might take it on!). Steve spends his spare time painting; writing; chopping firewood; shooting guns; hiking with his dogs; savoring the occasional beer; searching for the perfect cheeseburger; and wondering where he left his pants.

Share this Post

Comments 2

    1. Post
      Author

Leave a Reply

Your email address will not be published.