The annual Bloomsday run in Spokane attracts crowds of over 40,000 runners and walkers. With that many people, there’s bound to be some interesting characters.
That was the idea behind Pain Jane, and the seven other characters I created for the 2013 Bloomsday Trading Cards marketing campaign. Inspired by some of the goofy bubble-gum cards of years past, I conceived, illustrated and designed eight Bloomsday Trading Cards based on unusual Bloomsday characters.
The concept ran for three years, with eight new characters every year.
Pain Jane is one of my favorites, but you can see the whole 24-card series in my portfolio.
Originally, I had depicted Pain Jane with an injured leg and a crutch. But for some strange reason, the Bloomsday folks weren’t thrilled about promoting running injuries for their running event. Go figure! So I dialed her back a bit.
That’s the beauty of working digitally – changes can be fairly easy.
Like most Bloomsday marketing campaigns, I would have liked to have gone another couple years with this concept just to see what weird characters I could come up with. But alas, after three years, 24 cards, and 13 awards, it was time to hang it up and move on to something else.
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